AM/FM And Satellite Coming To iPhone5?
February 15, 2011 at 5:51 AM (PT)
On his MARK RAMSEY MEDIA blog, ALL ACCESS contributor MARK RAMSEY writes, "Rumors are rumors, but patents are real. Back in DECEMBER, APPLE quietly submitted a patent application that altered the radio experience for its users and introduced three new elements to the iPHONE: FM, AM, and Satellite Radio -- all built in."
Apparently, APPLE has another surprise in store reports IPADZZ.NET, which writes "The radio patents are an indication that the iPHONE 5 might offer a unique radio station mapping function which will let users find and select a station with the closest or strongest signal. The folks at T3 believe that APPLE might integrate an FM radio receiver added to the top right corner of the device. APPLE plans to change the game by displaying all the available radio stations nearby on an interactive map, with names and signal strengths displayed for each station."
On the iPhone, your competitor is not the station next door, itâ€™s everything else competing for time and attention and advertising dollars on the iPhone. Imagine a radio dial that expands exponentially, and you begin to get the idea.
RAMSEY sums it up, asking "So what does this all mean for you?" and writes:
1.The dream will have been realized and radio (and satellite radio) will once again be portable on one of America's most popular mobile devices -- the style-setter for all the rest.
2.That portability will be provided at the level of consistency folks expect from FM and AM signals without the dropouts that may characterize streaming.
3.You'll still need to stream, you just won’t need to stream so that an iPHONE owner around the corner from the station's broadcast tower can get your station on their iPHONE. Not only that, but there will remain an opportunity to stream things that are different from what’s on your air to properly leverage the power of your brand.
4.You’ll still need mobile apps, you just won't need mobile apps that do nothing more than repackage your station in a stream (do you understand now why APPLE has been rejecting these single-function radio apps?). You’ll have an opportunity to solve new consumer problems with your apps and extend your brand experience in new ways.
5.Standard FM and AM are going into the new iPHONE -- not HD radio.
6.Satellite radio is getting equal shelf-space to terrestrial on the new iPHONES.
Check RAMSEY's full blog here.