Don Wachsmith Joins AdLarge Media As EVP/Radio Sales
February 28, 2011 at 9:09 AM (PT)
ADLARGE MEDIA has added DON WACHSMITH as EVP/Radio Sales. He will be based in LOS ANGELES, reporting to Pres. CATHY CSUKAS. During his 20 years of experience, WACHSMITH has risen from local radio to top national leadership roles and has made major contributions in network radio sales.
"We know that ADLARGE and our clients and partners will greatly benefit from DON's incisive business sense, his broad industry knowledge and solid relationships, and his track record of success," said CEO GARY SCHONFELD. "It’s our honor to welcome him into our dynamic family of radio professionals."
"I look forward to working within ADLARGE to manage the radio advertising sales team, maximize revenues for the company and build lasting partnerships with both our producer clients and advertising clients," said WACHSMITH. "My efforts will be focused on forging new industry collaborations, developing groundbreaking product, and bringing new opportunities to advertisers and agencies."