Study Shows Radio Liked, But Less Used Than Other Media, As Local Information Source
March 2, 2011 at 4:51 AM (PT)
The PEW RESEARCH CENTER, MONITOR INSTITUTE, and KNIGHT FOUNDATION's latest study of public perception of information sources shows that social media like FACEBOOK and TWITTER are growing as sources of local news, but radio gets high marks for the job it does as well.
69% of the respondents, culled from three cities (PHILADELPHIA, MACON, and SAN JOSE), said that radio is doing an "excellent or good job" on local information, trailing TV (74%) and ahead of newspapers (68%), magazines and business journals (53%), and Internet sites (50%). But radio significantly trailed other media when respondents were asked for the most important source of information about their city, neighborhood, jobs, and "topics that are of special interest to you personally": Radio pulled only low-single-digit percentages in each city for each category, while print, television, and online scored much higher.
The Internet may be the reason more people said that they're getting more information than five years ago about their communities. Broadband connectivity, however, appeared to be connected to a more negative outlook about local affairs, possibly explained by exposure to more critical information.