The CRB To Release Country Music Research Study Results
March 4, 2011 at 12:59 PM (PT)
The results of the COUNTRY RADIO BROADCASTERS Country radio research study presented YESTERDAY (3/3) at the COUNTRY RADIO SEMINAR in NASHVILLE will be released on MARCH 9th. The study, sponsored through a partnership between the CRB and the COUNTRY MUSIC ASSOCIATION, polled 5,000 P1 Country radio listeners about their consumption habits and the state of Country music in general. Nearly 200 industry professionals were also polled to gauge their perceptions about the Country format versus those of the consumer.
The “big picture” findings from the study, conducted by COLEMAN INSIGHTS, concluded that consumers perceive the overall state of Country music as significantly more positive than professionals in the industry do. Additionally, the study found that radio is the medium which makes consumers feel “most connected” to Country music and remains the most consistent means of new music discovery for them. New media usage in Country continues to increase among all age demographics, showing growth patterns consistent with those in other formats.
“I was extremely excited about the research data presented at CRS this year,” said CRB Board member and Chair of the CMA Research Committee, RUSTY WALKER. “As a result of the study’s innovative approach and its thorough questionnaire process, the findings by COLEMAN INSIGHTS will help all facets of the Country music industry in better serving its customers, listeners and fans.”
Complete findings from the study will be available at www.CRB.org on WEDNESDAY, MARCH 9th, at 10a (CT).