Canada Gets Free Music Service Qtrax
March 8, 2011 at 4:16 AM (PT)
QTRAX has launched its music service in CANADA.
EVP/Communications SHAMIN ABAS commented, "I've worked alongside the Principals for several years now. Theirs is quite a story. They have passionately pursued QTRAX both as the ultimate consumer proposition and a very compelling business model. The difficulties of licensing and funding have ended so many digital music initiatives. But ALLAN and LANCE were not going to be deterred. Their unshakeable belief sustained them throughout. A conviction that it was possible to lucratively monetize free and legal music and simultaneously provide consumers with precisely what they were not only demanding but taking -- free downloadable songs -- up until now without proper compensation to artists and rights holders."