Lady Gaga Breaks Ties With Target
March 9, 2011 at 3:41 PM (PT)
According to THE ADVOCATE, INTERSCOPE recording artists LADY GAGA has dissolved her deal with TARGET over the chain's controversial political donations. GAGA’s deal with TARGET, which included giving the store an exclusive expanded edition of her forthcoming album BORN THIS WAY, was contingent upon the store showing support to LGBT charity groups.
THE ADVOCATE was tipped off that the deal had crumbled by BOB WITECK of WITECK-COMBS COMMUNICATIONS. TARGET came under fire by LGBT activists last year when it was revealed the discount store chain had donated corporate funds to MN FORWARD, a political action committee that supported anti-gay candidate TOM EMMER in his failed 2010 run for governor of MINNESOTA.
Last month GAGA discussed the decision to partner with TARGET with BILLBOARD magazine. "That discussion was one of the most intense conversations I've ever had in a business meeting," she said. "Part of my deal with TARGET is that they have to start affiliating themselves with LGBT charity groups and begin to reform and make amends for the mistakes they've made in the past ... our relationship is hinged upon their reform in the company to support the gay community and to redeem the mistakes they've made supporting those [anti-gay] groups."
Contributed by MOLLY PAIGE.