Debut Of Wall St. Journal's 'Daily Wrap' Set For April 4th, Westwood One To Handle Ad Sales
March 10, 2011 at 12:09 PM (PT)
THE WALL STREET JOURNAL RADIO NETWORK has set APRIL 4th for the debut of its new 6-9p (ET) show "THE DAILY WRAP WITH MICHAEL CASTNER" and has announced that WESTWOOD ONE will act as advertising sales representative for the show.
"Reaction to our plans for THE DAILY WRAP has been extremely positive," said NANCY ABRAMSON, Executive Director of THE WALL STREET JOURNAL RADIO NETWORK. "Radio programmers are telling us listeners are ready for smart, humorous, civilized talk -- especially at the end of the work day."
"The JOURNAL is creating a lot of buzz right now with THE DAILY WRAP," said WESTWOOD ONE SVP/Sales STEPHEN D. CHESSARE. "This is a perfect early-evening position for advertisers seeking a blue chip national audience. With THE DAILY WRAP, advertisers know that their message will be heard in a positive and quality environment. It's a huge advantage."