Jacobs Media Names Lori Lewis Digital & Social Media Strategist
March 15, 2011 at 12:09 PM (PT)
JACOBS MEDIA has hired MIDWEST COMMUNICATIONS Multi-Media Content Mgr. LORI LEWIS to the new post of Digital & Social Media Strategist. LEWIS, who will be relocating to DETROIT to join the JACOBS MEDIA team, also writes the "Merge" column for ALL ACCESS..
“We’ve encountered so many people who have theories about digital and social media strategies, but in LORI, we have someone who walks the walk,” JACOBS MEDIA Pres. FRED JACOBS comments. “LORI has developed a great track record of implementing actionable social media strategies as well as playing a key role in digital revenue generation. She understands the ingredients that need to be in place for digital success. LORI’s going to be a tremendous asset to JACOBS MEDIA clients in developing great strategies and proven tactics that any station or cluster can do.”
“I’m looking forward to working with JACOBS MEDIA clients to help them tap into their digital and social media potential. I’m a strong believer in the power of radio, and helping stations make the most of their digital assets," LEWIS said.
"LORI's going to fit in great here in DETROIT," JACOBS told ALL ACCESS. "She's a big NFL fan, but knows how to pick a winner -- THE PACKERS. But seriously, she's going to really energize the digital and social media efforts of our clients. We are looking forward to her getting started."
Contact LORI at firstname.lastname@example.org.