WCFB Makes It Official: Names Michael Saunders PD
March 18, 2011 at 8:09 AM (PT)
As first reported by ALL ACCESS early last week (NET NEWS 3/9), COX MEDIA GROUP/ORLANDO has officially named MICHAEL SAUNDERS as PD for Urban WCFB (STAR 94.5). SAUNDERS will report to OM LEN SHACKELFORD effective MARCH 21st. SAUNDERS has been in the radio programming business for over 20 years, most recently as OM at CBS RADIO/WASHINGTON, D.C.
"I am looking forward to seeing what MICHAEL's expert knowledge and skills can bring to our cluster," said VP/GM DEBBIE MOREL.
"I have heard amazing things about COX MEDIA GROUP as a company, and I feel that it shared my programming philosophies in making the product we put out very solid," said SAUNDERS. "I am looking forward to working with LEN, DEBBIE, SUSAN LARKIN as well as JAY DIXON and STEVE SMITH our consultant in making WCFB the best it can be in this market."
"MICHAEL will be a great fit for STAR 94.5 and CMG/ORLANDO," added SHACKELFORD. "He has deep and rich experience, plus intimate knowledge of the ORLANDO market, and I couldn't be happier that MICHAEL is joining the STAR team."