The Collective Launches New Record Label Collective Sounds
Tom 'Grover' Biery Joins The Collective To Head the Label
March 18, 2011 at 10:25 AM (PT)
THE COLLECTIVE has launched a new record label, COLLECTIVE SOUNDS. The label will be run by former WARNER BROS. RECORDS GM/EVP Promotion TOM "GROVER" BIERY, and will issue new albums from THE PAINS OF BEING PURE AT HEART, RED JUMPSUIT APPARATUS and HACIENDA. The first release from COLLECTIVE SOUNDS on MARCH 29th is "Belong," the second album from BROOKLYN quartet THE PAINS OF BEING PURE AT HEART.
"GROVER's extraordinary taste and business acumen make him the ideal person to lead COLLECTIVE SOUNDS," CEO MICHAEL GREEN said. "At a time when the industry is dominated on many fronts by the major labels, and the cost pressures of the majors can be prohibitive for many artists, COLLECTIVE SOUNDS provides us with a way to partner directly with artists, build equity for creative talent and develop new opportunities for them to connect directly with their fans."
"Great artists have always been at the foundation of any music company so the opportunity to launch a music label that will connect artists like THE PAINS OF BEING PURE AT HEART, HACIENDA and RED JUMPSUIT APPARATUS directly with their fans was irresistible," BIERY said. "I’m thrilled to join MICHAEL and the partners at THE COLLECTIVE who share my vision of a record label as a content division that should operate outside the rules and restrictions of other labels, and transform the way that people discover, buy and participate in music. I have been obsessed with THE PAINS OF BEING PURE AT HEART since their first record, and have long admired SLUMBERLAND, and could not be more excited to launch COLLECTIVE SOUNDS in partnership with them."