Bloomberg Creates Media Division
March 23, 2011 at 4:24 AM (PT)
BLOOMBERG L.P. has formed a new umbrella division for all of its media properties. The BLOOMBERG MEDIA GROUP includes the company's BLOOMBERG RADIO operation as well as BLOOMBERG BUSINESSWEEK, BLOOMBERG TELEVISION, BLOOMBERG MARKETS, BLOOMBERG.COM, and BLOOMBERG MOBILE. BLOOMBERG BUSINESSWEEK President PAUL BASCOBERT has added duties as Head of Business Operations for the new division and will report to CEO ANDREW LACK.
"This is an exciting time to announce the formation of the BLOOMBERG MEDIA GROUP and to synthesize all the business units of BLOOMBERG's many consumer-facing platforms," said LACK. "By operating under one umbrella, we can better leverage our resources, drive deeper engagement with our readers and viewers, and provide the best solutions for advertisers."
"I'm looking forward to the opportunity to help drive BLOOMBERG MEDIA GROUP's growth at this critical time in the company's history," said BASCOBERT. "As BLOOMBERG continues to reach more influential business news consumers worldwide, it's critical that we deliver the most comprehensive solutions for advertisers around the world."
"Today we're taking the next step in transforming BLOOMBERG into a media powerhouse," said DAN DOCTOROFF, President of BLOOMBERG L.P. "At the core of our business model is the belief that it starts with great content. Today, by bringing all our consumer businesses under one roof, we're creating a more seamless way to bring that content to market and allow advertisers to engage with our audience."