KGEX Flips To Bright AC '99.7 The Point'
March 23, 2011 at 10:42 AM (PT)
TODAY (3/23) at noon CT, ENTERCOM Adult Hits KGEX (GEN-X RADIO 99.7)/KANSAS CITY flipped to "99.7 THE POINT." New calls are expected to be announced next week.
KGEX segued into the afternoon with SHERYL CROW "A Change Would Do You Good" followed by N'SYNC "Bye, Bye, Bye." and "The Time Of Your Life" by GREEN DAY.
Then at noon, 99.7 THE POINT flipped to a Bright AC format with the moniker "TODAY's BEST MUSIC." The noon hour kicked off with PINK, "Get The Party Started. followed by KATY PERRY "Firework," and AEROSMITH "I Don't Want To Miss A Thing." Some of the other artists heard on 99.7 THE POINT include everything from LADY GAGA, to LADY ANTEBELLUM, and MATT NATHANSON, to JOHN MELLENCAMP and JOURNEY.
According to ENTERCOM Brand Mgr./PD MARK EDWARDS, "We’ve worked hard to find out what kind of music and interactive elements the women in KANSAS CITY desire, and we built an entertainment experience from the ground up just for them. 99.7 THE POINT is more than a radio station, it will touch its listeners via social networks, the web, on mobile devices, and in person, allowing for a new level of interaction with the station."
Next MONDAY (3.26), THE POINT will be heard on both 99.7 and on sister AC KUDL's 98.1 frequency; KUDL listeners will be able to sample the new format MARCH 28th-30th. After the “Free Sample” period is over, THE POINT will broadcast exclusively on 99.7FM. And, what format ends up at KUDL's 98.1 frequency? Lots of speculation, including Talk.
Click here to listen to the new format, 99.7 THE POINT.