Sherman Kizart Responds To FCC On No Urban/Hispanic Dictates
March 24, 2011 at 9:11 AM (PT)
On TUESDAY (NET NEWS 3/22), ALL ACCESS reported that the FCC's Enforcement Bureau had released an additional Enforcement Advisory to remind commercial television and radio broadcasters to the new requirement that they certify that their advertising sales contracts contain nondiscrimination clauses and do not discriminate on the basis of race or ethnicity.
As a follow-up, KIZART MEDIA PARTNERS Managing Partner SHERMAN KIZART has responded, writing:
"No Urban and No Hispanic dictate practices cost Urban and Hispanic broadcasters, conservatively, $300 million of lost revenue annually. FCC Commissioners ROBERT McDOWELL and JONATHAN ADELSTEIN asked me to coordinate an initiative that brought together ad agencies, minority broadcasters and FCC staffers to work cooperatively in voluntarily helping to eliminate No Urban and No Hispanic dictates.
"The 4A's 'Top Down Policy' was the result of the efforts of the ad industry, broadcasters and FCC working collaboratively to eliminate No Urban and No Hispanic Dictates. The Top Down Policy is an initiative that continues to give broadcasters C-Suite access in addressing suspected discriminatory advertising practices.
"The FCC's movement in this area by devoting specific staffers to help eliminate NUDS brings a much needed internal resource to help address this problem.
"KIZART MEDIA PARTNERS remains at the forefront at aggressively working with broadcasters and the ad community in helping to eliminate No Urban and Mo Hispanic dictates."