Northwestern University Athletics Inks Deal With Learfield Sports
March 24, 2011 at 11:56 AM (PT)
NORTHWESTERN UNIVERSITY has inked a new multimedia rights deal with LEARFIELD SPORTS covering the next 10 years. The deal includes signage, sponsorship, corporate hospitality, event marketing, radio and television coaches' shows and official athletic website advertising, all to be handled by LEARFIELD's NORTHWESTERN SPORTS PROPERTIES, with BOB WELCH, formerly Sr. Dir./Marketing, Sales, and Public Relations at CHICAGOLAND SPEEDWAY, as GM.
NORTHWESTERN Dir./Athletics and Recreation JIM PHILLIPS said, "This is a big day for all of us associated with NORTHWESTERN Athletics. We are truly looking forward to working with LEARFIELD SPORTS. After an extensive process, we are confident we have selected the very best multimedia rights partner for the NORTHWESTERN WILDCATS moving forward. Very directly, we are excited about beginning a 10-year relationship with this truly professional, respected and trusted organization."
"We're thrilled to have the opportunity to represent a storied institution such as NORTHWESTERN," said LEARFIRLD SPORTS President/CEO GREG BROWN. "JIM PHILLIPS should be commended for the fine program he's already established, and we look forward to helping NORTHWESTERN move the needle even further. And the guidance from Sr. Associate Athletic Dir. MIKE POLISKY will put us in an excellent position to get going quickly and represent NORTHWESTERN Athletics in the marketplace."