Reath Returns To WDEL/WSTW As GM
April 25, 2006 at 12:55 PM (PT)
MIKE REATH, GM of the DELMARVA BROADCASTING cluster in SALISBURY, MD, heads north to return to DELMARVA's WILMINGTON, DE properties - News/Talk WDEL-A and Top 40 WSTW - as GM.
DELMARVA BROADCASTING President PETE BOOKER tells ALL ACCESS, "I'm excited about MIKE returning to WILMINGTON for a couple of reasons. I get to take a step back from the day to day operations here and concentrate on the growth of the company, both in new acquisitions, as well as Web activity. And I'm excited that MIKE is coming back home after nine years. He's done an outstanding job there, doubling revenue and cash flow, and launching four strong formats in that market. I'm sure he'll have the same success here."
REATH previously served as LSM of WSTW and WDEL-A before heading down to the SALISBURY market to become GM. He should be in place in WILMINGTON on or about JULY 1st.