Cox Announces HD2 Formats In Atlanta & Tampa
April 25, 2006 at 1:04 PM (PT)
COX RADIO announced today the launch of 7 new HD2 formats which correspond with the company's current analog and HD1 radio station formats in ATLANTA and TAMPA.
Said COX Pres. and CEO ROBERT NEIL, "With the launch of these new HD sub-channels, COX RADIO has officially entered the new age of digital radio. We will aggressively test these platforms with the goal of further developing the product to best position COX RADIO in the digital marketplace. With today’s announcement, the future of radio is here and we remain very optimistic about opportunities unfolding on the horizon for our stations."
Here's how the stations look:
AC WSB -- Soft Standards HD2
Top 40/Rhythmic WBTS -- Top 40 HD2
Urban AC WALR -- Adult Hip Hop HD2
Classic Hits WSRV -- simulcast of sister News/Talk WSB-A
Alternative WSUN -- All Grunge Rock HD2
80's WPOI -- Modern Adult HD2
AC WWRM -- Contemporary Christian HD2
COX RADIO expects more than 50% of its stations to be upgraded to HD by JUNE 2006.