Magazine Profiles Southern California Public Radio's Expansion Plans
March 29, 2011 at 4:47 AM (PT)
SOUTHERN CALIFORNIA PUBLIC RADIO's expansion plans are profiled in a story by BLOOMBERG BUSINESSWEEK, which quotes SCBR board Chairman GORDON CRAWFORD as saying the board hopes to buy stations to increase the reach of the company from 14 million to 25 million. "If we can buy a station, we will," CRAWFORD said. "Where we can't, we'll build translators to boost our signal. This is a new business model for public radio."
The station, based at flagship noncommercial KPCC/PASADENA-LOS ANGELES, is expanding its news department from 42 to 100 reporters and opened a WASHINGTON bureau last year; among its directors are former radio and TV executive JARL MOHN (a/k/a LEE MASTERS), FOX SPORTS Chairman DAVID HILL, and former LIFETIME MOVIE NETWORK executive LOUISE BRYSON. Underwriting accounts for 42% of the company's $15.8 million annual budget, with $1.3 million coming from federal funding.
Read about SCPR's growth plans by clicking here.