Main Line Broadcasting Chooses Abacast's Digital Radio Platform
March 29, 2011 at 4:34 PM (PT)
MAIN LINE BROADCASTING has chosen the ABACAST Digital Radio Platform for its online radio offering. MAIN LINE operates 19 stations in LOUISVILLE, KY; RICHMOND, VA; DAYTON, OH; and HAGERSTOWN, MD.
The stations will be using all components of the ABACAST platform including ad insertion, ad campaign management, audience analytics, end-user media player, hosting and streaming, and SOUNDEXCHANGE-compliant royalty reporting.
"After an extensive evaluation process we've chosen ABACAST," MAIN LINE CEO DAN SAVADOVE said. "We are laser-focused on building our digital revenue base, and the ABACAST Platform enables us to efficiently generate digital revenue from multiple sources and to grow our audience with stable, predictable streaming costs."
"ABACAST is working hard to provide broadcasters with digital solutions that enable their stations to maximize their digital revenue," ABACAST CEO ROB GREEN said. "We're very pleased that MAIN LINE chose ABACAST and values our software platform and revenue generation capabilities."