KEX Adds FM Translator Simulcast, Michael Berry For Middays
April 4, 2011 at 3:58 AM (PT)
In response to crosstown ALPHA BROADCASTING Talk KXL-A/PORTLAND adding an FM simulcast on the former KUFO, CLEAR CHANNEL Talk KEX-A/PORTLAND has added an FM translator simulcast on K272EL at 102.3 FM. The move puts KEX, at least within the coverage of the 99-watt translator, next to KXL (at 101.9) on the FM dial.
KEX has also added sister CLEAR CHANNEL Talk KTRH-A and KPRC-A/HOUSTON host MICHAEL BERRY's show for noon-3p PT, replacing MIKE SIEGEL. PD CHRIS SARGENT said, "We are excited to add MICHAEL BERRY and his unique show to the KEX line up. MICHAEL has proven himself a new age communicator and entertainer. MICHAEL has the rare ability to take on controversial subjects and yet be able to have civil conversation with those who do not agree with him. Maybe that is a bit of his southern charm or just a sign of the kind person he is. I feel that MICHAEL will have established KEX fans wanting more every day and will bring new fans to this great radio station."