WBEN/Buffalo Adds FM Simulcast On 107.7
April 4, 2011 at 10:59 AM (PT)
ENTERCOM Talk WBEN-A/BUFFALO is the latest AM talker to add an FM simulcast, with the flip of Classic Rock WLKK (107.7 THE LAKE) to a full-time simulcast of the AM lineup starting at midnight TOMORROW (4/5).
“The addition of the FM simulcast of WBEN will significantly improve the reach of the station as the leading radio source for news, information and talk on the radio in BUFFALO,” said WBEN OM TIM WENGER. “While BUFFALO is a strong AM market and WBEN is a ratings leader, the addition of the FM simulcast will make the WBEN brand more readily available to a vast majority of the listening public who spend time on the FM band."
Included in the simulcast is the present WBEN lineup, including the morning news block with JOHN ZACH and SUSAN ROSE, market mainstays TOM BAUERLE and SANDY BEACH, and PREMIERE's RUSH LIMBAUGH and SEAN HANNITY.
THE LAKE's music format will continue on the new WBEN-FM's HD2 channel and online.