Abacast Launches Clarity Digital Radio System
April 7, 2011 at 5:28 AM (PT)
ABACAST, a provider of streaming and monetization software and services to the radio industry, has unveiled its new suite of online radio solutions, the CLARITY DIGITAL RADIO SYSTEM. A key component of ABACAST CLARITY is the Ad Insertion System, which is updated with new efficiency features such as enterprise workflow and auditing for large station groups, including revenue generation features such as geo and device targeting of live audio ads.
"We're excited about the geo and device-targeting capabilities of CLARITY. Advertisers understand the value of reaching specific locations and even specific devices like smart-phone users," said ADLARGE MEDIA CEO GARY SCHONFELD. "The capabilities enable advertisers to generate higher returns on their advertising investment."