Harker: Pandora Is Watching You
April 8, 2011 at 4:29 AM (PT)
TUESDAY (NET NEWS 4/5), ALL ACCESS reported that federal investigators had subpoened PANDORA over sharing smartphone data. In the wake of that, HARKER RESEARCH has posted "PANDORA is Watching You," as their latest entry on the company blog.
Writes HARKER, "How much privacy are you prepared to give up to listen to PANDORA? Without knowing it, you are giving up a lot," and adds, "It turns out the issue is a little more serious than first reported, in part because PANDORA may have violated the law, but also because the gathering of user information is central to PANDORA's pitch to advertisers."
HARKER concludes, "Maybe the RAB can develop a marketing campaign surrounding PANDORA's undisclosed spying on its users. How about: Real Radio Stations Respect Your Privacy."
Check out the full posting here.