iBiquity To Demo Live Over-The-Air Ads, Images Via HD Radio At NAB
April 11, 2011 at 4:11 AM (PT)
HD Radio Technology will be used in a unique way during the 2011 NATIONAL ASSOCIATION OF
BROADCASTERS CONVENTION in LAS VEGAS. iBIQUITY will showcase for broadcasters how HD Radio can deliver visual advertising images synced to audio advertising.
iBIQUITY DIGITAL, the developer of HD Radio technology will conduct live demonstrations at NAB Booth C147.
"Coupling visual images with audio advertising can enhance the value and impact of advertising broadcasters sell," said iBIQUITY in a release. "Via the HD RADIO system, broadcasters can provide advertisers the ability to deliver advertising images to HD RADIO enabled receivers. To demonstrate this capability, a live, over-the-air contest will be implemented, with convention attendees winning portable Insignia NS-HD02 HD Radio players."