Dan Mason 'More Excited Than Ever About Our Future'
April 15, 2011 at 8:41 AM (PT)
CBS RADIO Pres./CEO DAN MASON came back from the NAB SPRING CONFERENCE in LAS VEGAS more positive than ever about radio's future. He expressed that in a mamo to the CBS RADIO staff.
Wrote MASON, "Having just returned from the NAB Show, I must say I’m more excited than ever about our future in broadcasting. We have great over the air assets -- I can’t say enough about the work you all put out on a daily basis -- and if we truly combine that effort with some of the emerging technologies that were on display in LAS VEGAS there’s no stopping where we can take CBS RADIO as we all know it TODAY. I know I’ve sang the praises of digital for quite some time, but never have I been more certain as to what an incredible opportunity we have before us and what the lasting benefits will be for all of us who work at CBS RADIO if we are fully committed to this space.
If broadcast technology were invented today, it would be viewed as a miracle technology.
MASON pointed out that "If broadcast technology were invented TODAY, it would be viewed as a 'miracle technology.'"
He explained, "This miracle technology -- a technology that’s easy to understand, easy to operate, totally portable and readily accessible -- is what we know today as local broadcasting. It’s a concept that’s been around for decades, and while that may create the perception that we’re an 'old' medium, you could argue we’ve had it right from the beginning."
Concluding, MASON added, "on top of this 'local' technology exists thousands of digital applications that can spread our unique content to an even bigger and more engaged audience, allowing us to further connect with our listeners. So not only can we communicate to a mass audience, but we also have the luxury of communicating one-on-one. This is a distinction most of TODAY's new businesses can’t replicate which puts us in a much better position long term than you might be thinking TODAY."