Report: Pandora Removing Third Party Ad Platforms
April 18, 2011 at 5:56 AM (PT)
In early APRIL (NET NEWS 4/5), PANDORA was served a subpoena in a federal investigation regarding sharing of personal information by smartphone apps. The apps in question run on the iPHONE and on ANDROID phones. Then HARKER RESEARCH posted on their blog, "How much privacy are you prepared to give up to listen to PANDORA? Without knowing it, you are giving up a lot," and adds, "It turns out the issue is a little more serious than first reported, in part because PANDORA may have violated the law, but also because the gathering of user information is central to PANDORA's pitch to advertisers." (NET NEWS 4/8)
Now, ROLLING STONE reports that PANDORA, "is removing third-party advertising platforms, including GOOGLE, ADMELD and MEDIALETS. Despite insisting it has found zero evidence to support the charge that these companies acted beyond the confines of its ad policy, the company hopes to mollify fans by taking a proactive stance. New versions of its smartphone and mobile device apps lacking support for these services are planned for free download via the ANDROID Market and the APPLE App Store soon."
PANDORA told ROLLING STONE, "We take privacy very seriously at PANDORA. The trust that our listeners place in us at PANDORA is something we value tremendously and we want to leave no room for doubt that we honor and respect their privacy."