World Vision President Talks To Nashville Community About Combating Poverty
April 18, 2011 at 7:14 AM (PT)
Humanitarian and relief organization WORLD VISION hosted a reception at the CMA headquarters in NASHVILLE for MUSIC ROW leaders to meet WORLD VISION U.S. President RICH STEARNS. For the past two years WORLD VISION has been working to expand their successful "Use Your Voice: Do Good" campaign into the Country marketplace by partnering with artists through tour sponsorships and development.
STEARNS wanted to meet with Country executives to further the conversation regarding global issues of justice and poverty and the positive impact artists can have. He talked about how "Use Your Voice: Do Good" provides an opportunity for the Country music community to join forces with WORLD VISION in an effort to combat the issues of poverty around the globe.
The event was attended by over 50 NASHVILLE executives and was hosted by WORLD VISION's NASHVILLE based team. The "host committee" for the event included JOHN HUIE from CAA, KATHY OLEN of WME, LYNN MORROW from ADAMS & REESE, LLP and STEVE MOORE of the CMA, each of whom have been involved in discussions with WORLD VISION during the past two years.
STEARNS said: "At WORLD VISION we look for the most relevant and impactful means of telling the message of those who desperately need our help around the world. Over and over we have seen and experienced the power of the voice of artists like those in Country music. Not only does the music have an impact, but artists also have the platform and the respect to influence significant change for generations to come."
"Use Your Voice: Do Good" has been a very successful campaign within the Gospel and Contemporary Christian touring market with more than 750,000 children in need being sponsored over the past 12 years. Artists who have been involved thus far include RICKY SKAGGS, WYNONNA, PATTY GRIFFIN, KENNY ROGERS, TERRI CLARK, CHUCK WICK and JORDYN SHELLHART.
Industry veteran MIKE SEVERSON is the new liaison for WORLD VISION to the Country music community with the title of Country Format Consultant in the Artist Associate Program. Contact MIKE at (615) 496.6023 or email@example.com.
Check out more information on WORLD VISION at www.worldvision.com.