Clear Channel Radio Partners With Atlantic Records To Launch New Wiz Khalifa Release
April 18, 2011 at 8:22 AM (PT)
CLEAR CHANNEL RADIO has entered into a new innovative partnership with ATLANTIC RECORDS to launch recording artist WIZ KHALIFA's new album "Rolling Papers." The week-long on-air/online campaign led into the album's release week, and resulted in "Rolling Papers" debuting at #2 with 199,000 copies sold.
"We're strong believers in using CLEAR CHANNEL's multimedia platforms and unparalleled reach to millions of music consumers to work with the music industry to develop new artists our audience will enjoy," said CLEAR CHANNEL SVP/Programming TOM POLEMAN. "By using our digital and online artist profile assets in tandem, we’re able to create a deeper image behind the music for artists like WIZ KHALIFA. We’re thrilled to see our listeners respond so passionately."
"CLEAR CHANNEL stands alone in terms of assets, reach and creativity, and were true partners in helping us develop innovative ways to take WIZ KHALIFA's growth to the next level. The results of their efforts on 'Rolling Papers' exceeded all our expectations," said WMG NORTH AMERICAN Chairman/CEO of Recorded Music LYOR COHEN. "We’re looking forward to more collaborations with CLEAR CHANNEL that will transform how we think about breaking and enhancing recognition of our artists and their work."