Greater Media's Peter Smyth: Change Agents Wanted
April 18, 2011 at 12:10 PM (PT)
Adopting to change is the theme of GREATER MEDIA Chairman/CEO PETER SMYTH's new From The Corner Office" blog column. "We certainly have no shortage of change being thrust upon the radio business these days," he wrote. "I have decided that we need to identify, cultivate and honor the change agents among us.
"What is a 'change agent,' you ask? A change agent is an event, organization, or, more usually, a person that acts as a positive catalyst for change."
SMYTH admits that the change wouldn't be easy. "Change agents are at times a royal pain, but their value lies in their ability to ask the right questions, the questions that cannot be easily answered with a stock speech, the questions that might make you lose some sleep tonight. That’s exactly why they are important."
Read his entire column here.