Media Rating Council Grants Accreditation To Arbitron's Tapscan Web
April 20, 2011 at 11:30 AM (PT)
ARBITRON has received MEDIA RATING COUNCIL (MRC) accreditation to TAPSCAN Web, the most widely used Web-based sales proposal and analysis software system for radio. TAPSCAN Web is used by over 19,000 radio sales professionals and facilitates half a million proposals to radio buyers per year.
"ARBITRON has long been committed to improving the quality of our audience measurement and sales solutions for our clients. Receiving MRC accreditation for TAPSCAN Web is just another sign of our dedication," said EVP/Service Innovation and Chief Research Officer GREGG LINDNER.
Reports created in TAPSCAN Web using MRC accredited data from ARBITRON's 234 diary and 14 accredited ARBITRON PORTABLE PEOPLE METER markets will now carry the "double checkmark" symbol indicating that the system is accredited by the MRC. However, sales proposals created using data from the remaining 34 unaccredited PPM markets will not carry the "double checkmark."
The MRC has accredited the monthly average-quarter-hour radio ratings data produced by the PPM service in ATLANTA; CINCINNATI; CLEVELAND; KANSAS CITY; MILWAUKEE-RACINE; PHILADELPHIA; PHOENIX; PORTLAND, OR; SALT LAKE CITY-OGDEN-PROVO; ST. LOUIS; TAMPA-ST. PETERSBURG-CLEARWATER; HOUSTON-GALVESTON; MINNEAPOLIS-ST. PAUL and RIVERSIDE-SAN BERNARDINO.