Westwood One Sells Metro Traffic To Clear Channel
April 29, 2011 at 9:47 AM (PT)
WESTWOOD ONE has sold its METRO TRAFFIC division to CLEAR CHANNEL ACQUISITION, an affiliate of CLEAR CHANNEL COMMUNICATIONS, in order to focus on "expanding its core Network Radio business."
"Going forward, WESTWOOD ONE will focus strategically on expanding the Company’s leadership position as the premium content provider of news, information, talk, music, and entertainment programming in network radio,"WESTWOOD ONE Pres. ROD SHERWOOD said. "The network radio marketplace is growing, and we are aggressively pursuing new opportunities in programming and distribution. Selling the METRO TRAFFIC business, including SIGALERT, allows us to focus on our network radio strengths."
In keeping with this strategy, this year WESTWOOD ONE has launched The Daily Wrap (with the WALL STREET JOURNAL), The ROBERT WUHL Show (Sports Talk), Urbanski, (conservative Talk), ROCSI on the Radio and a new suite of RICK DEES programming.
"WESTWOOD ONE built its brand by delivering high quality programming to our affiliates and advertising customers," Sherwood added. "We will continue to invest in new programming, as well as expand our digital business this year, to satisfy our customer’s needs in the marketplace."