For Amazon, It's The Summer Of 69 ... Cents
May 2, 2011 at 3:23 AM (PT)
In an attempt to close the gap between itself and the #1 music retailer, iTUNES, AMAZON.COM has lowered some of its prices. THE LOS ANGELES TIMES reports AMAZON.COM, "is now pricing select top-selling tunes for 69 cents, down from 89 cents previously. Many of the songs in AMAZON's 69-cent store sell for $1.29 on iTUNES, including KATY PERRY's 'E.T.', JENNIFER LOPEZ's 'On the Floor' and LADY GAGA's 'Born This Way.'"
At the end of MARCH (NET NEWS 3/31), AMAZON.COM launched their cloud-based music player, announcing on their website, "Shop 15 million songs, play your music on any ANDROID device, PC, or MAC with AMAZON Cloud Drive and AMAZON Cloud Player." The company is offering all customers "5 GB of free Cloud Drive storage to get started. For a limited time, get a free upgrade to 20 GB of Cloud Drive storage with an MP3 album purchase."
This price drop is yet another attempt to gain more market share. AMAZON has been stuck at about 10%, while APPLE continues to have about 70% of the digital download music market with iTUNES.