KUPL Breaks Format, Carries Obama Speech
May 2, 2011 at 10:09 AM (PT)
When the news broke about OSAMA BIN LADEN’s death last night (4/30), ALPHA BROADCASTING Country KUPL/PORTLAND, OR broke format, choosing to run PRESIDENT OBAMA’s address to the nation ‘live,’ followed by listeners calling in to state their emotions. The special ‘live’ broadcast was hosted by KUPL personality B-DUB.
“Last night we turned the airwaves over to KUPL listeners, acting as a sounding board for the community,” ALPHA BROADCASTING Dir./Music Programming SCOTT MAHALICK said. “Our phones started ringing the moment the story broke and we felt it was important to give our listeners the forum with which to express themselves. Radio is still the medium to capture emotion and provide the personal connection to both the caller and the listener … we proved that last night.”
MAHALICK added, “KUPL plans to continue with open phones, giving listeners a chance to express their thoughts as well as their sincere appreciation for the men and women in public service and the military around the world who risk their lives every day so that we may live in freedom here in the U.S.”
Reach out to MAHALICK at Scott.Mahalick@alphabroadcasting.com.