FCC Ends Inquiry Into PPM
May 4, 2011 at 2:29 PM (PT)
The FCC's inquiry into the Portable People Meter is over after a request from the PPM COALITION, whose Emergency Petition in 2008 triggered the investigation, to terminate the proceeding.
The Coalition, which included UNIVISION, ENTRAVISION, BORDER MEDIA PARTNERS, ICBC, NABOB, SPANISH BROADCASTING SYSTEM, the MINORITY MEDIA AND TELECOMMUNICATIONS COUNCIL, the SPANISH RADIO ASSOCIATION, and the AMERICAN HISPANIC ADVERTISING ASSOCIATION, had filed its petition in SEPTEMBER 2nd, 2008 raising concerns about ARBITRON's introduction of the PPM and its impact on stations targeted at minority audiences.
In withdrawing its petition, the Coalition told the FCC that it had worked with ARBITRON and the MEDIA RATING COUNCIL with "leadership" from the House Oversight and Government Reform Committee to address the situation and that progress made under the plan means that no further investigation is necessary.