Two Vegas Stations To Use Jelli As A 24-Hour Social Networking Format
May 5, 2011 at 3:58 AM (PT)
JELLI will launch the world’s first terrestrial radio stations completely powered by the social web in JUNE. LAS VEGAS will be the first market to launch JELLI as a 24-hour radio format.
LKCM RADIO GROUP KHIJ and AURORA MEDIA KVBE listeners will be able to choose in real time every song that plays on the air via JELLI's website or JELLI's free iPHONE app. One station will generally play Pop music, and the other Rock music, but both will be branded "JELLI."
"There are over 150 million people in the USA that use the social web to share, communicate and consume content every month. The radio medium has seen little innovation in decades but is still massive, with 242 million listeners weekly," said JELLI CEO MIKE DOUGHERTY. "JELLI combines the power and fun of the social web with the reach of a terrestrial radio broadcast, to create something new from something old."
"JELLI is the most significant innovation in radio format programming in a decade," said LKCM RADIO GROUP Pres. GERRY SCHLEGEL. "We want to transform the market in LAS VEGAS by engaging with our listeners directly through the web and mobile, and building a strong community around an amazing music experience."
KHIJ and KVBE will be completely automated by JELLI's cloud-based platform, which enables local broadcasts to be easily customized and shaped to local tastes while being managed on a centralized basis.