Bob Pittman Remains High On Radio, Sees A Successful Future On The Web
May 9, 2011 at 4:17 AM (PT)
CLEAR CHANNEL Chairman/Media & Entertainment BOB PITTMAN sat down with ALEX PHAM of THE LOS ANGELES TIMES recently, and answered some questions about radio's past, present and future. PITTMAN defended radio, saying, "The perception out there is that radio is somehow in trouble. The reality is that we have the same percentage of the population listening to radio, at 93%, as we did in 1970 when it was 92%. It's not declining. CLEAR CHANNEL reaches 237 million listeners a month, and that doesn't include our online listeners,"
The perception out there is that radio is somehow in trouble. The reality is that we have the same percentage of the population listening to radio, at 93%, as we did in 1970 when it was 92%. It's not declining.
Discussing online radio and the ability to profit with streaming on the web, PITTMAN noted, "PANDORA is not really radio in that it's not curated. It's more like a playlist that you put on shuffle. They don't have local information or local personalities. That said, PANDORA is a nice feature. When I was at AOL, we had Instant Messenger. It was a nice feature, too. But it remains to be seen whether PANDORA can be a free-standing business model."
As for CLEAR CHANNEL's plan to succeed on the web, "Our strategy is to be where the listeners are. They're on the Web. They're on FACEBOOK. They're on TWITTER. They're on their tablets and cellphones. And so are we. Radio is truly America's companion, wherever they happen to be."
Read the full interview here.