WLXX Rebrands As 'Lexington's No. 1 For Country'
May 10, 2011 at 2:46 PM (PT)
CUMULUS Country WLXX/LEXINGTON has rebranded as "92.9 WLXX, LEXINGTON'S No.1
For Country." They were previously know as the BEAR for seven years but decided to drop the BEAR branding to stop any confusion of the station with crosstown CLEAR CHANNEL Country WBUL, which is known as THE BULL.
No changes have been made to WBUL's overall music approach.