RAB: Local Dollars Continue To Drop
May 1, 2006 at 9:47 AM (PT)
The RAB reports that national dollars saw a 1% increase for MARCH 2006 over the same month last year, while local revenue slipped 2%. Total combined local and national sales figures also dropped 1% for MARCH 2006 over MARCH 2005. Non-spot revenue for the same period grew 5% for a grand total combined spot and non-spot dollars decline of 1%.
On a year-to-date basis, national figures climbed 3% for first quarter 2006 compared to that same quarter from a year ago, while local dollars dropped 2%. Total combined local and national ad sales figures for the first quarter of 2006 fell 1% when compared to first quarter of 2005. Non-spot revenue grew 9%, while grand total combined spot and non-spot revenue remained flat.