Emmis Chooses Vidaroo For Video Distribution On Its Websites
May 16, 2011 at 4:44 AM (PT)
VIDAROO CORPORATION has contracted with EMMIS RADIO for use of its video distribution and syndication platform for EMMIS' 22 radio stations.
VIDAROO's Enterprise software will allow EMMIS' radio stations to deliver its website's video distribution through use of VIDAROO's centralized management platform, as well as distribute live and on-demand content and branded time-of-day programming. In addition to use of the VIDAROO platform for video distribution and syndication, EMMIS will also be able to use VIDAROO's platform for management of all its advertising units, including surrounding banner units.
"Digital video content consumption continues to grow at a rapid pace with the convergence of mobile and social media. EMMIS will be part of this frontier. The use of third-party technology for delivery of video and advertising gives us access to expertise in this space. VIDAROO works with us closely to grow our digital content and advertising offering as well as giving us the ability to evolve and adapt quickly to changing technology and listener expectations . The power of VIDAROO's platform including strength in functionality and a quickly evolving product not only supports our video strategy, but also has created efficiency gains for us," stated EMMIS DIGITAL VP ANGIE MAY-COOK.