Federated Media Will Be First To Use Social Radio Platform
May 17, 2011 at 4:01 AM (PT)
FEDERATED Active Rock WBYR/FORT WAYNE, IN and sister Rocker WRBR/SOUTH BEND will be the first stations to launch SOCIAL RADIO. SOCIAL RADIO is personalized listening platform, which is described as part PANDORA, part GOOGLE ANALYTICS and part FACEBOOK.
“SOCIAL RADIO has found a way to blend the needs of the listener, station and advertiser into a single cloud-based programming platform that is intuitive to use and that leverages the strengths and capabilities of both radio and digital mediums.” FEDERATED Dir./Interactive JAMES DERBY said.
SOCIAL RADIO CEO STEVE ALLAWAY added “We are seeing radio stations advertising budgets being drained by new, nimble competitors like PANDORA. Radio stations should have the edge with their ability to deliver music content with the personal touch of a DJ, but that superior product alone won’t overcome their listeners demand for more control over the content and their advertisers need for targeting. We believe SOCIAL RADIO not only levels the playing field, but allows radio to deliver a superior online experience.”