ESPN Audio Launches Key Market Focus Sales Initiative
May 17, 2011 at 4:25 AM (PT)
ESPN AUDIO announced MONDAY a new sales initiative, ESPN AUDIO KEY MARKET FOCUS, offering customized multi-market programs including the ESPN RADIO stations to advertising partners.
ESPN Sports WEPN-A (1050 ESPN)/NEW YORK GSM VINNY DIMARCO has been named Sr. Director, KEY MARKET FOCUS effective MAY 30th, reporting to ESPN AUDIO VP/Sales MIKE CONNOLLY.
"The KEY MARKET FOCUS program will enable us to better meet the needs of our partners and provide them with opportunities to reach their desired audience on a market-by-market basis," said ESPN RADIO GROUP SVP TIM MCCARTHY. "This initiative will help continue our growth as a division, and better serve our client base."
"I'm very excited about the opportunity to lead the ESPN KEY MARKET FOCUS effort," said DIMARCO. "I believe that there is tremendous potential in leveraging all of our powerful ESPN AUDIO assets across multiple platforms and in multiple markets to provide turnkey solutions for our advertising partners."