Radio Posts 5th Consecutive Growth Quarter In Q1 2011
Key Spot Categories, Digital And Off-Air Drive Gains
May 23, 2011 at 3:48 AM (PT)
Building on the trend established throughout 2010, Radio registered its fifth consecutive growth quarter with a 3% increase to $3.783B in Q1. Propelling the momentum this quarter were strong performances in Digital (+21%), Off-Air (+9%) and key Spot categories: Automotive (+27%), Insurance (+20%), and Beverages (+32%).
"The consistent ad spending increases from advertisers in Radio's top-five categories are significant," said RAB Pres./CEO JEFF HALEY. "This growth, indicative of confidence in Radio's platforms, is echoed across multiple categories and leading marketers like Communications giant AT & T, Quick Service Restaurant leader MCDONALDS and Supermarket titan SAFEWAY."
The consistent ad spending increases from advertisers in Radio's top 5 categories are significant.
"The double-digit gain in Radio's Digital sector reflects advertisers' growing interest in tapping the power of exciting interactive capabilities in providing a return path to enhance product and brand promotion and increase sales" stated HALEY.
Radio's top five Q1 revenue categories based on Spot spending are:
* Communications/Cellular: $338M
* Auto Dealers/Dealer Groups/Manufacturers: $333M
* Television/Networks/Cable Providers: $295M
* Restaurants: $262M
* Financial Services: $212M
AT&T, MCDONALDS and COMCAST CABLE top the list of Radio's top ten Spot Radio advertisers for Q1 2010:
* AT&T: $122M
* MCDONALD's: $85M
* COMCAST CABLE: $84M
* SAFEWAY: $65M
* VERIZON WIRELESS: $54M
* CHRYSLER: $47M
* METROPCS: $46M
* GEICO: $45M
* TOYOTA DEALER ASSOCIATION: $38M
* FOX TELEVISION NETWORK: $38M