Greater Media's Smyth: OK To "Cannibalize" Self To Take Radio To Next Level
May 2, 2006 at 6:09 AM (PT)
GREATER MEDIA President PETER SMYTH's latest monthly "Corner Office" essay suggests that radio "not be afraid to 'cannibalize' ourselves if that’s what it takes to move to the next level."
Echoing comments by WALL STREET JOURNAL columnist WALT MOSSBERG, SMYTH agreed that the Internet would become a utility through which content is delivered and said that "as an industry, we need to stop playing defense with this technology and use it to our advantage. We are moving in the right direction with streaming, podcasting, digital music stores, e-commerce and database marketing, but we still have a ways to go.
"In the future, I see radio as the premiere content provider and us emerging as the leader in the audio entertainment business. Our role will be to provide compelling content- whether it’s coming from our towers, our streams, our multicast channels, or our podcasts. I see a convergence of all of these services with radio as the ultimate source and the primary content provider."