Destiny's Watermarking Solution Patented
June 2, 2011 at 11:37 AM (PT)
The U.S. PATENT AND TRADEMARK OFFICE has approved DESTINY MEDIA TECHNOLOGIES' patent claims for a proprietary watermarking solution and a patent will be granted imminently for application number 11/874839 "Methods for Watermarking Media Data." This technology enables content owners to trace back the source of pirated content.
This solution is initially being offered as part of DESTINY's PLAY MPE® secure media distribution service, which major record labels use to distribute pre-release music to radio, but the technology can also be licensed more widely and used to mark other types of audio and video content for both online and offline distribution.
When audio or video is first delivered to the recipient, the technique can be used to embed a message into that content (a watermark). The message can contain any information the content owner wants to preserve for legal purposes, such as the identity of the recipient, the date and time of the transaction, information about their device, operating system and IP address, etc. The size of this unique message is not limited and it is preserved in every copy that is made. The message is inaudible and can't be filtered out or removed without destroying the audio quality of the original content. It survives conversion to other formats, compression and even duplication to non digital formats.
If an illegal copy is discovered, this message allows the content owner to hold the original recipient accountable.