Saga Springfield Deals With Tornado Coverage And Starts Immediate Fundraising.
June 2, 2011 at 4:23 PM (PT)
SAGA Active Rock WLZX (LAZER 99.3)/SPRINGFIELD, MA and sister Classic Rocker WAQY (ROCK 102) halted regular programming yesterday afternoon due to the tremendous tornado activity. Both stations initiated continuous coverage and amazing listener generated content all evening. Special programming resumed at 5a this morning with the BAX & O’BRIEN SHOW on ROCK 102. Meanwhile at LAZER 99.3 morining host LESLIE HALL continues coverage until 12n. All this while running on generator power as the city power won’t be back on for some time.
SAGA’s “OPERATION RECOVERY” fund raising effort begins at 4p today at the HOLYOKE MALL with all cash donations benefitting the local RED CROSS. Both stations will collect cash donations today and tomorrow from the remote site at the Mall.
Photos and unique audience generated material at www.rock102.com