WWQM PD John Sebastian Launches Consultancy: 'Sebastian Secret Sauce'
June 7, 2011 at 9:08 AM (PT)
MID-WEST FAMILY BROADCASTING Country WWQM (Q106.3)/MADISON PD JOHN SEBASTIAN has announced his pending departure, following a dramatic ratings turnaround, to launch a new and unique consultancy, SEBASTIAN SECRET SAUCE, based in SCOTTSDALE, AZ, which is now taking orders for an AUGUST 1st launch.
'I've had a terrific time here at Q106.3 and want to thank TOM WALKER, PAT O’NEILL and the great people on the `Q Team.’ In the Winter 2011 Quarterly ARBITRON, `The Q’ experienced the best shares and ranking in the 30-year history of the radio station and the most explosive growth of any Country station in a competitive situation in the Top-100 markets for this period of time!"
Multi-Format Programming Expertise
"I'm tagged as a Country specialist, but have actually done less Country over my career than other formats. It's just that my most recent successes have been in Country.
"So, we’re going to also work with Rock, Classic Rock, Top 40, Oldies and Hot AC; I'm going to share knowledge with my clients that most consultants would never dream of sharing. A to Z stuff that I've never shared before ... the guts of everything I‘ve done to establish these turnaround successes in so many formats.
"I want this consultancy to be as unique as my programming style, so I will take my contrarian approach to programming, which has resulted in an impressive list of turn arounds in many formats, such as Top 40 KDWB/MINNEAPOLIS, Top 40 KHJ/LOS ANGELES, Rock KUPD/PHOENIX, Rock WCOZ/BOSTON, Smooth Jazz KTWV/LOS ANGELES, Classic Rock KSLX/PHOENIX, Country KZLA/LOS ANGELES, Rock KISW/SEATTLE, and Country outlets WSM-FM (THE WOLF)/NASHVILE and KPLX (THE WOLF)/DALLAS, and offer my services exclusively to one station/cluster per market."
Help For Music Execs As Well
"In addition, I would love to help further the education process for music label execs and reps to better understand radio today. When you fully understand your radio clients you will be more successful."