Atlantic Records Sets Black Music Month Special
June 7, 2011 at 4:01 PM (PT)
ATLANTIC RECORDS has announced its plans to celebrate Black Music with a year long, interactive campaign, dubbed "I Heart Black Music." The campaign, which will allow fans access to various digital promotions and content, artist interviews and more, will launch next MONDAY, JUNE 13th at www.iheartblackmusic.com, with a special week-long "Best Of Black Music Month" feature, highlighting past campaigns as well as classic videos from your favorite Atlantic artists.
During each week of the campaign, the site will feature exclusive content videos and Black Music history facts. Fans will be able to learn more about the ATLANTIC RECORDS family with on-camera interviews with staff members and executives, who will talk about their experiences in music, how they've seen the Black Music culture change over time, their favorite songs and more.
The 2011 "I Heart Black Music" campaign will commemorate and celebrate Black Music year round, instead of the month-long celebration done in past years. Each month will see the site being updated with new content regularly to reflect the ever-changing Black Music culture. Current ATLANTIC RECORDS Group artists will be featured including B.o.B, TREY SONGZ, CEE LO GREEN, JANELLE MONAE, WIZ KHAKLIFA, LUPE FIASCO, TANK, MU$IC SOULCHILD and ESTELLE, along with newcomers DIGGY SIMMONS, HAMILTON PARK, WYNTER GORDON and LAZA MORGAN.
When the music industry first united in 1979 to create the annual "Black Music Month" celebration, ATLANTIC RECORDS already had a long tradition in presenting African-American artistry. It has been over 60 years since the ATLANTIC RECORDS GROUP scored its first major hit with STICK McGHEE's 1949 smash, "Drinkin' Wine Spo-Dee-O-Dee." From there, ATLANTIC became the preeminent R&B label of the 1950s, boasting a roster which included the likes of RUTH BROWN, BIG JOE TURNER, RAY CHARLES, the CLOVERS, the DRIFTERS, LaVERN BAKER and the COASTERS.
The label then pioneered the soul revolution with such legends including ARETHA FRANKLIN, OTIS REDDING, SOLOMON BURKE, BEN E. KING, WILSON PICKETT, SAM & DAVE and BOOKER T. & THE MGs. Jazz was represented by such influential luminaries as JOHN COLTRANE, ORNETTE COLEMAN, CHARLES MINGUS, the MODERN JAZZ QUARTET and RASHANN ROLAND KIRK. ATLANTIC continued to lead the way with ROBERTA FLACK, DONNY HATHAWAY, the SPINNERS, CHIC, SISTER SLEDGE, LEVERT and many more.