Exclusive May PPM Analysis: San Francisco, Dallas, Houston And San Diego

Exclusive Analysis From dmr

ALL ACCESS presents MAY PPM market highlights, compiled by dmr for ALL ACCESS and powered by XTrends, radio's #1 PPM and diary analysis tool.

San Francisco May 2011: KCBS-A, KQED Make News

After dropping to #2 behind KQED PUBLIC MEDIA Talk KQED-F in APRIL, CBS RADIO News KCBS-A was back on top P6+ in MAY in SAN FRANCISCO with 6.3. #2 KQED scored 5.9, while #3 ENTERCOM AC KOIT registered 5.0. KCBS-A has been #1 or #2 P6+ every month over the past year. KQED-F was #1 P25-54 in MAY, and has been #1 or #2 in that demo every month over the past year.

WILD Month: CLEAR CHANNEL Top 40/Rhythmic KYLD (WILD 94.9) showed major share growth in multiple demos (see Top Demo Gainers below), and made big moves in rank as well. Though WILD’s P18-34 share was up slightly, #1 CLEAR CHANNEL Top 40/Rhythmic KMEL was up more and held off #2 WILD, while CBS RADIO Top 40/Mainstream KMVQ (99.7 NOW) was #3 in the demo.

Top Demo Gainers (within Top 10, share growth/rank, APRIL to MAY):

P6+: WILD 94.9, 12% / #6t to #4

P18-34: KOIT, 8% / #8 to #7

P18-49: WILD 94.9, 12% / #2 to #1

P25-54: WILD 94.9, 21% / #6 to #2

P35-64: WILD 94.9, 31% / #14 to #9

Snapshot Trends (3 consecutive months, up or down)

Trending UP- CUMULUS MEDIA Classic Rock KSAN (THE BONE) (P6+, P18-49), ENTERCOM Classic Rock KUFX (P6+, P18-34, P18-49, P25-54, P35-64), UNIVISION KVVF (LA KALLE 100.7-105.7 FM) (P18-34, P18-49, P25-54)

Trending DOWN- KCBS-A (P35-64), KOIT (P35-64)

Dallas-Ft. Worth May 2011: KISS #1; KDGE and JACK Top Demo Gainers

CLEAR CHANNEL Top 40 KHKS (106.1 KISS-FM) maintained its #1 position P6+ in DALLAS-FT. WORTH in MAY with 6.2. CUMULUS Country KPLX rose from #3 to #2 with 5.4 and UNIVISION Regional Mexican KLNO (RECUERDO) fell from #2 to #3 with 5.2. KISS also kept its #1 position P25-54.

CLEAR CHANNEL Alternative KDGE and CBS RADIO Adult Hits KJKK (JACK) scored the biggest share percentage growth among the Top 10, in multiple demos, in MAY (see Top Demo Gainers below). JACK also tacked on another month of share growth to an already existing northward trend (see Snapshot Trends below).

Top Demo Gainers (within Top 10, share growth/rank, APRIL to MAY):

P6+: JACK, 5% / #7 to #6

P18-34: KDGE, 22% / #6 to #4

P18-49: KDGE, 12% / #5 to #4

P25-54: CUMULUS Sports KTCK-A (SPORTS RADIO 1310 THE TICKET), 12% / #12 to #8

P35-64: JACK, 7% / #2t to #2

Snapshot Trends (3 consecutive months, up or down)

Trending UP- JACK (P6+, P18-49, P25-54, P35-64), CBS RADIO Spanish AC KMVK (MEGA 107.5) (P18-34), LIBERMAN Regional Mexican KNOR (LA RAZA 93.7) (P18-34,P18-49), CITADEL Country KSCS (P18-34), THE TICKET (P18-34), UNIVISION Regional Mexican KFZO (LA JEFA) (P18-34, P18-49, P25-54), KISS (P25-54), KDGE (P25-54), KPLX (P35-64), RADIO ONE Urban AC KSOC (94.5KSOUL) (P35-64)

Trending DOWN- CBS Radio AC KVIL (P6+, P18-49), CLEAR CHANNEL Hot AC KDMX (MIX 102.9) (P18-34, P18-49), RADIO ONE Top 40/Rhythmic KBFB (97.9 THE BEAT) (P18-49), KSCS (P35-64)

Houston-Galveston May 2011: KODA #1 Again; KRBE Pops

CLEAR CHANNEL AC KODA (SUNNY 99.1) was #1 P6+ in HOUSTON-GALVESTON in MAY (8.0), adding an eighth month onto a string of #1s in a row. With 6.4, RADIO ONE Top 40/Rhythmic KBXX (97.9 THE BOX) was #2, also for the eighth month in a row, and RADIO ONE Urban AC KMJQ (MAJIC 102) was #3, for the second straight month (5.9). KODA retained the #1 spot P25-54 while KSBJ EDUCATIONAL FOUNDATION Contemporary Christian KSBJ rose #5t to #2t, tied with CLEAR CHANNEL Alternative KTBZ (94.5 THE BUZZ).

CUMULUS Top 40/Mainstream KRBE popped the most share percentage growth within the Top 10 in a couple of demos (see Top Demo Gainers below),though at #6 P18-34, KRBE still trailed #1 97.9 THE BOX and #4t CBS Top 40/M KKHH (HOT 95-7).

Top Demo Gainers (within Top 10, share growth/rank, APRIL to MAY):

P6+: KRBE, 11% / #8 to #6

P18-34: CBS Hot AC KHMX (MIX 96.5), 22% / #12t to #9

P18-49: KRBE, 12% / #8 to #5

P25-54: UNIVISION Spanish Adult Hits KOVE (RECUERDO 106.5), 10% / #9 to #9

P35-64: KSBJ, 17% / #5 to #4

Snapshot Trends (3 consecutive months, up or down)

Trending UP- UNIVISION Regional Mexican KLTN (P6+, P18-49, P25-54), CLEAR CHANNEL Classic Rocker KKRW (93.7 THE ARROW) (P18-34), KSBJ (P25-54)

Trending DOWN- THE BUZZ (P6+, P18-34), COX Country KKBQ (P6+, P18-34, P18-49), UNIVISION Spanish Contemporary KAMA (P25-54), CLEAR CHANNEL Talk KTRH-A (P35-64)

San Diego May 2011: CHANNEL 933 Dialed In

CLEAR CHANNEL Top 40 KHTS (CHANNEL 933) topped SAN DIEGO’s P6+ ranking for the fourth month in a row in MAY with 6.5. #2 CLEAR CHANNEL AC KMYI (STAR 94.1) was close behind with 6.2, and MIDWEST TELEVISION Adult Hits KFMB-F (100.7 JACK FM) tied for #3 with LOCAL MEDIA Rhythmic AC XHRM (MAGIC 92.5) (4.8). STAR, JACK, and CHANNEL 933 were #1, #2, and #3 respectively P25-54.

Rising STAR: Rising from #2 to #1 P35-64, STAR 94.1 added another consecutive month of share growth in the demo (see Snapshot Trends below) while CBS Radio AC KYXY was down, #3t to #4.

LINCOLN FINANCIAL MEDIA Country KSON vaulted from #11 to #5t P6+, going 3.7 to 4.7 (see Top Demo Gainers below), but was up much less dramatically in other demos. UNIVISION Spanish Adult Hits KQLV (RECUERDO 102.9) was the station in the Top 10 with the largest share percentage growth in multiple demos.

Top Demo Gainers (within Top 10, share growth/rank, APRIL to MAY):

P6+: KSON, 27% / #11 to #5t

P18-34: MAGIC 92.5, 27% / #8 to #6

P18-49: RECUERDO 102.9, 23% / #10 to #6

P25-54: RECUERDO 102.9, 26% / #10 to #6

P35-64: STAR 94.1, 17% / #2 to #1

Snapshot Trends (3 consecutive months, up or down)

Trending UP- JACK (P18-34, P18-49), BCA Classic Hits XPRS-F (105.7 THE WALRUS) (P18-34, P18-49, P25-54, P35-64), CLEAR CHANNEL Country KUSS (P18-34), MAGIC 92.5 (P18-49)

Trending DOWN- KYXY (P6+, P25-54), MIDWEST TELEVISION Talk KFMB-A (P6+, P18-49, P25-54), LOCAL MEDIA Alternative XTRA (91X) (P18-34), CBS RADIO Hot AC KSCF (SOPHIE 103.7) (P18-34), IMAGEN Spanish Contemporary XLTN (P18-49, P25-54), UNIVISION Regional Mexican KLNV (LA NUEVA) (P25-54)

dmr's market highlights s for ALLACCESS powered by XTrends, radio's #1 PPM and diary analysis tool.

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