jacAPPS And Verve Wireless Forge Partnership
June 16, 2011 at 5:52 AM (PT)
jacAPPS has formed a partnership with VERVE WIRELESS of ENCINITAS, CA. The VERVE advertising platform will now be included as an option in all apps created by jacAPPS.
"We assessed several display ad providers and the decision to go with VERVE was easy," jacAPPS VP/GM PAUL JACOBS commented. "VERVE provides the most flexibility to our clients, enabling them to sell display ads locally. Then VERVE sells the excess inventory at high rates to all of the other banner ad platforms, along with other key features. It adds up to the most flexible, effective revenue generation approach for our clients."
"The partnership with JACOBS MEDIA and their jacAPPS team is a natural fit for us," said VERVE SVP/Publisher Network AIMEE IRWIN, "They have some of the leading premium content applications in the market today, and by leveraging our Ad Manager platform and advertising services, their clients will be able to take advantage of the most sophisticated mobile monetization platform available."
"We’re rapidly moving into the next phase of mobile monetization," added JACOBS. "jacAPPS clients have done a remarkable job creating great apps and marketing them to users and sponsors. Concurrently, interest in mobile advertising and CPM's are accelerating. The time is right for a smart, flexible ad platform for our apps."