Exclusive May PPM Analysis: Portland, Pittsburgh And Milwaukee

Exclusive Analysis From dmr

ALL ACCESS presents MAY PPM market highlights, compiled by dmr for ALL ACCESS and powered by XTrends, radio's #1 PPM and diary analysis tool.

Portland May 2011: Oldies Make New #1

How’s this for a trend? CLEAR CHANNEL Oldies KLTH (OLDIES 106.7) has risen from #4 to #3 to #2 to #1 P25-54 over the past four months, and just claimed the #1 position P6+ in PORTLAND in MAY with 8.1. CLEAR CHANNEL AC KKCW (K103) dropped to #2 (7.7) and ALPHA Country KUPL was #3 (6.1).

OLDIES 106.7 and ENTERCOM Hot AC KRSK (THE BUZZ) both were Top Demo Gainers in multiple demos (see below). A highlight was an OLDIES 106.7 burst in P25-54 big enough to push past last month’s #1 station in the demo, ENTERCOM Classic Rock KGON, despite significant share growth of its own in MAY.

#1 P18-34 CLEAR CHANNEL Top 40 KKRZ (Z100) added share in MAY to break APRIL’s first place tie with #2 CLEAR CHANNEL Top 40/Rhythmic KXJM (WILD 107-5), down slightly in MAY.

Top Demo Gainers (within Top 10, share growth/rank, APRIL to MAY):

P6+: OLDIES 106.7, 27% /#2 to #1

P18-34: OLDIES 106.7, 45% / #7t to #5

P18-49: THE BUZZ, 30% / #11 to #6

P25-54: THE BUZZ, 33% / #12 to #7

P35-64: OLDIES 106.7, 22% / #2 to #1

Snapshot Trends (3 consecutive months, up or down)

Trending UP - KUPL (P6+, P35-64), WILD 107-5 (P6+, P18-49), ENTERCOM Classic Hits KYCH (CHARLIE FM) (P6+, P18-49), CLEAR CHANNEL Talk KEX-A (P6+, P35-64), OLDIES 106.7 (P25-54), ALPHA BROADCASTING Triple A KINK (P35-64), THE BUZZ (P35-64)

Trending DOWN - K103 (P6+, P35-64), ENTERCOM Country KWJJ (P25-54), CLEAR CHANNEL Classic Rock KFBW (105.9 THE BREW) (P35-64)

Pittsburgh May 2011: WDVE Alone At The Top

CLEAR CHANNEL Rock WDVE re-claimed sole possession of the #1 spot P6+ in PITTSBURGH in MAY, going 8.6 to 9.2 while #2 CLEAR CHANNEL Top 40 WKST (96.1 KISS) went 8.6 to 9.1. STEEL CITY MEDIA Adult Hits WRRK (96.9 BOB-FM) was #3. WDVE was #1 P25-54 and #1 P35-64.

STEEL CITY MEDIA Hot AC WLTJ (Q 92.9), CBS RADIO Country WDSY, and Clear Channel Classic Hits WWSW (3WS) had large share percentage growth in multiple demos (see Top Demo Gainers below). WDSY, also a big share percentage gainer, tacked on an additional month of consecutive share growth months (see Snapshot Trends below).

Top Demo Gainers (within Top 10, share growth/rank, APRIL to MAY):

P6+: 3WS and WDSY, 13% /#6 to #4 and #9 to #7

P18-34: WDSY, 26% / #6t to #5

P18-49: Q 92.9, 23% / #11 to #8t

P25-54: Q 92.9, 24% / #11 to #10

P35-64: 3WS, 22% / #6 to #3

Snapshot Trends (3 consecutive months, up or down)

Trending UP - 96.1 KISS (P6+, P18-34, P18-49), WDSY (P18-49, P25-54, P35-64), SALEM Religious WORD (WORD FM) (P35-64)

Trending DOWN - CBS RADIO Talk KDKA-A (P6+, P35-64), RENDA AC WSHH (WISH 99.7) (P18-49, P25-54), KEYMARKET Classic Hits WPKL (PICKLE) (P25-54, P35-64)

Milwaukee-Racine May 2011: WTMJ-A #1; Country and Oldies Right Behind

JOURNAL N/T WTMJ-A was #1 P6+ in MILWAUKEE-RACINE in MAY, with 10.5. CLEAR CHANNEL Country WMIL was #2 (8.7) and CLEAR CHANNEL Oldies WRIT (OLDIES 95.7) was #3 (8.5). The same trio topped the P25-54 and P35-64 demos, though ordered differently.

P25-54: #1 WMIL, #2 WTMJ-A, #3 OLDIES 95.7

P35-64: #1 WTMJ-A, #2 OLDIES 95.7, #3 WMIL

WMIL and OLDIES 95.7 also had big share percentage growth in younger demos (see Top Demo Gainers below).

Top Demo Gainers (within Top 10, share growth/rank, APRIL to MAY):

P6+: CLEAR CHANNEL Top 40/Mainstream WRNW (RADIO NOW), 13% /#11t to #8

P18-34: WMIL, 26% / #2 to #2

P18-49: WRIT, 13% / #4t to #3

P25-54: WMIL and ENTERCOM Top 40/Mainstream WXSS (103.7 KISS FM), 7% / #2 to #1 and #4 to #4

P35-64: MILWAUKEE RADIO GROUP Urban AC WJMR (JAMMIN’ 98.3), 22% / #11 to #9

Snapshot Trends (3 consecutive months, up or down)

Trending UP - OLDIES 95.7 (P18-49), RADIO NOW (P18-49)

Trending DOWN - JOURNAL Adult Hits WLWK (94.5 LAKE-FM) (P6+, P18-34), CLEAR CHANNEL Talk WISN-A (P18-34), SAGA Classic Rock WHQG (102.9 THE HOG) (P18-49), SAGA Classic Rocker WKLH (P18-49), MILWAUKEE RADIO ALLIANCE AC WLDB (P35-64)

dmr's market highlights for ALLACCESS powered by XTrends, radio's #1 PPM and diary analysis tool.

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