Radio One Selects Marketron Mobile To Power Its Mobile Community
June 22, 2011 at 5:23 AM (PT)
RADIO ONE has chosen MARKETRON MOBILE as its primary technology solution to power audience engagement and sales efforts across mobile for its more than 50 stations in 15 major markets. In addition to RADIO ONE's partnership with MARKETRON to power its mobile efforts, RADIO ONE also launched the RADIO ONE MOBILE NETWORK.
"RADIO ONE is committed to helping advertisers better connect with our African-American and Urban listener audience on the devices where they are consuming and engaging radio content,” said RADIO ONE GM/Digital DAN SHELLEY. "Through the integration of MARKETRON MOBILE, we will be able to increase ratings and offer a channel through which advertisers can penetrate this demographic in an effective way. Since the launch of our mobile strategy with MARKETRON in JANUARY of this year, we have implemented the MARKETRON Monetizing Mobile Workshops across seven markets, which have resulted in significant new mobile and spot revenues for our business."